Brands are missing from the Board room
Did you know that 94.6% or 19 out of 20 listed firms in the world do not have a board...
Marketing
Farmers and Rural Crises
Farmers are like entrepreneurs, need access to markets and credit to offset external risks. Ambitious agricultural credit targets set by...
Future of Retail in The Post-COVID World
Under complete lockdown in many countries, the economy is in shambles and many professionalsface the risk of losing their jobs....
Is Digital Marketing at odds with Conventional Marketing?
Marketing, the indispensable function of a business has evolved over the years. From the earlier debates on which traditional marketing route-print,...
5 simple & effective Performance Management tools to adopt!
Each organisation strives towards building an effective performance management process for business success. A process that encourages employees to take...
The Tricky World of Customer Experience
I happen to go to a coffee shop every weekend and while sometimes, there are new options to try in...
Times ahead for “Marketing to Things”
In a connected world where things are linked to other things and people, there are multiple touchpoints to manage. To...
We all are Salespersons!
Today I want to talk to you about Sales, what it is and what it is not. No matter if...
4 Simple Hacks To Improve Your Productivity
Do you often struggle to take control of your day?Are you constantly worried about the imbalance between your personal and...
From Adoption, to Engagement and Beyond, a Look into the Chatbot Journey
The growth story of chatbots has mirrored the blazing technological transformation the world has undergone in the last half a...
