In this video, the speaker talks about the importance of branding from the customer's point of view.
Harish Bijoor is a brand & business strategy specialist and practitioner working across FMCG domains, durables, technology, automotive, media, IT/ITES, entertainment, telecom, and techno-branding, and more.
He has been teaching at the Indian School of Business at both the Hyderabad & Mohali campuses for the last 20 years and teaching stints at overseas Business Schools. He is an active practitioner, Consultant, and academic rolled into one. Harish has worked with Hindustan Unilever Limited, Tata Global Beverages Limited, and Zip Telecom Limited over his two decades in a distinguished Corporate career.
He is a published author and contributes actively to newspapers, journals, and magazines across the world. He is a practitioner and a thinker, who has been rated to be ahead of the consumer thinking curve, year on year. He appears on television channels worldwide on programs that relate to business, marketing, and politics.
