Sales is undergoing a transformation. With AI here to stay, 60% of decision-makers now being Millennials and Gen Z, the rise of digital sales and self-service, and dwindling attention spans, it’s clear that our sales strategy needs redefining and our teams need upskilling to succeed. Sales dynamo Abbie White, CEO & Founder of Sales Redefined. Abbie bridges the gap between sales and marketing, achieving over 2000% ROI on lead generation campaigns. With 17+ years of experience and over $500M in sales across the UK, Australia, New Zealand, and APAC, she’s a seasoned expert. Before founding Sales Redefined, Abbie was IBM’s National Sales Manager, overseeing a $100M AUD portfolio. She’s a sought-after thought leader, Forbes Australia Contributor, and one of only two LinkedIn Sales Insiders for APAC. Her background in Business Management, Positive Psychology, and emotional intelligence certification make her a powerhouse for business growth.