Adeline is an experienced Marketing Leader who had worked across the financial services & telco industries. Having worked in a telco start-up, she had played a part in building brand from scratch and developed key partnerships to scale the business. She had also managed key sponsorship franchise across the region and developed new value propositions for the wealth segments in the financial services industry to capture a rising wealth segment.

An insights driven marketer, she thrives in building brands, driving revenue growth and building team for peak performance. Her goal is to lead the charge to have a more data driven approach in marketing and to play a part in transforming an organisation towards more customer centricity through big data & AI. Adeline is also an Author of "REINVENT 4.0 - Your Keys to Unlock Success and Thrive in Uncertainty".