As the driving force behind AF’s Retail Guide, Alexandra brings her unparalleled expertise to the forefront. Her weekly blog posts and trend reports delve deep into the ever-evolving retail landscape, spanning fashion, e-commerce, luxury, and beauty. With a keen eye for detail and a focus on research and cyber security, Alexandra offers a unique perspective on industry dynamics and changes.

AFRG(a.k.a. AF’sRetailGuide) was first created by Alexandra in the summer of 2023, and has since evolved to be a platform for exploring retail, fashion, art, technology and cyber security through the lens of podcasts, blogs, events, presentations and so much more; with the hope to offer guidance, and build a community well equipped with knowledge about cyber threat trends and risks within the threat landscape (retail within this scope is an umbrella term incorporating grocery, fashion, beauty and cosmetics sectors).