Anup's rich experience in Sales and Marketing, along with his ability to coach both seasoned professionals and youth, allows him to draw from a wide range of experiences when connecting with people. He is renowned for his creativity in using real-life examples and straightforward metaphors, infusing a dose of positive energy that not only captivates participants but also sparks transformation. 

With a vision to empower individuals globally by providing a world class coach training program for all levels, Anup founded Butterfly Coaching Academy in 2022. BCA’s researched 76 hours of “Empowering and Transformative Coaching” program has been recently recognised as ICF Level 1 accredited program by International Coaching Federation. This recognition now positions BCA as a competent Indian organization, equipped to extend its offerings on the international stage, contributing to the advancement of coaching excellence worldwide.