Arthur is ranked as the world’s #1 most influential thought leader in organizational culture for 2021 and 2022. As a bestselling author and founder of the Directive Communication Psychology, Arthur’s methodologies have influenced the training, coaching, and leadership development industry through his unique game-based psychological approaches and tools to individual and corporate culture transformation. As author of 13 books including Amazon #1 New release “Game On : Reinventing Organizational Culture with Gamification”, his innovative instruments, tools, assessments, and games, (including a game that helps organizations gamify work processes) have a visible ROI on effective behaviour modification, engagement, and productivity. His research on the genetic foundations of the brain’s Ambiguity Relief clarity getting processes have been the inspiration of the Colored Brain model used across multinationals in 57 countries. With over 600 licensed Directive Communication (DC) Psychology leadership and culture coaches and trainers in 28 countries.