With over 20 years of experience designing and managing customer insights projects, Carl Geraghty is a seasoned professional in leveraging data to inform strategic decisions and drive operational improvements. His expertise spans both B2B and B2C channels, covering diverse methodologies, including Branding, Customer Experience, Conjoint Analysis, Segmentation, Usage & Attitude (U&A) studies, Workshops, Ethnography, and Immersions.

Carl has successfully executed quantitative and qualitative research projects across global markets, including the UK, USA, Australia, Singapore, Malaysia, India, Philippines, Hong Kong, China, Japan, Korea, Thailand, Vietnam, Indonesia, Russia, Mexico, and Brazil.

A trusted advisor to businesses worldwide, Carl’s ability to uncover actionable insights and facilitate impactful workshops has empowered organizations to enhance their customer strategies, optimize experiences, and achieve measurable growth. His extensive international experience ensures culturally nuanced approaches to solving complex business challenges.