"I had the privilege to be taught under Professor Cayla for the Market Behaviour course, and he leads the class by example._x000D_ _x000D_ He always kept students motivated, passionate, and interested through highly interactive and engaging learning materials. For example, students got to understand various cultures, such as beauty standards in Singapore vs in India, through videos of in-depth interviews that he coordinated. Not only that, the guest lectures held by his past students allowed us to gain more industry knowledge. This semester, we also got to work with Impossible Foods for our group project, which provides us with the opportunity to apply concepts that we learn on an increasingly popular brand and gain a more in-depth insight towards local's perception of plant-based meat._x000D_ _x000D_ Besides, his ability to adapt to the pandemic and evolve the course structure to facilitate effective learning was always an inspiration. _x000D_ With his knowledge and love for research, I believe Prof Cayla is one of the best professors I ever had in Nanyang Business School, and am delighted to learn from him."