I am best recognized for my sharp focus on measurable business results-driven, insights-based brand communications, marketing, and sales strategies using Stanford's Design Thinking methodology. My consulting approach also leverages principles of neuroscience to shape audience-centric strategy frameworks. 

I have over two decades of experience in communications, marketing, brand, and business strategy. Prior to setting up A.C.E, I led global 360 communications agencies, Text 100 and WE Communications as their head of India and chief strategist, for close to a total of 20 years. 

A.C.E (Authentic. Curious. Empathetic) Brand Strategist - a marketing and brand consultancy was set up in 2016. A.C.E's capabilities include strategy, business coaching, content development, social selling, and training. It is based in Mumbai with pan India capabilities. A.C.E is focused on defining and refining business and brand communications propositions for innovation-driven businesses at start-up stages or those going through business transformation led by expansions, high growth, mergers, etc. 

My consulting experience spans across sectors as diverse as healthcare, BFSI, tech, hospitality, education, consumer, real estate, etc. across large enterprises, SMEs, and start-ups.

The two entrepreneurial ventures that I co-founded are a Sites and Spaces, an interior design and civil works firm, and HealthMode, a preventive healthcare social enterprise still at early launch stages. R.A.T.S Biker's Café, a brand extension of Healthmode.org that promotes biker safety and fitness has been recently launched. It also serves as a BTL media and influencer marketing platform for products and services targeting bikers and other leisure travel enthusiasts.