Mustafa El Rafey is a seasoned Human Capital Management Advisor with over 30 years of global experience in HR, talent management, and organizational transformation. A former CHRO and strategic change agent, Mustafa has held leadership roles at renowned organizations like Mars, Starbucks, QVC, Majid Al Futtaim, and more, delivering impactful human capital strategies that drive business growth and workforce engagement. As the Founder and Managing Director of Transform HCM, Mustafa helps organizations and leaders elevate their HR effectiveness and impact. His expertise spans human capital strategy, talent management, organizational design, leadership development, and employee engagement. Mustafa’s collaborative approach with boards and senior executives has earned him recognition as a transformational leader in the industry.

An accomplished speaker and advisor, Mustafa inspires audiences with his insights on change management, HR innovation, and workforce optimization, making him a thought leader in human capital excellence