The expert is a Senior Marketing Professional at Omaxe and Wave Group, driving marketing and technology for Infrastructure, Malls, Multiplex, Cinemas, Health and Wellness and School Business. He has fourteen years of branding, strategy, digital marketing and technology experience across FMCG, Telecom, Internet and Media businesses and has worked with brands like Reliance Telecom, Emami Limited, IMImobile UK, BATALCO, Askme.com and BW Business world Media. Recently, Delhi School of Economics published his paper on the Purposeful Marketing in their annual marketing journal, Erudition. He is an alumnus of IIM Calcutta and St. Xavier's College, Calcutta. After his Certification in Consumer Neuroscience, Neuro-marketing and Neuroeconomics, he is pursuing experiments in the field of Neuromarketing in the Real Estate, Education, Health and Wellness and Entertainment domain.