Mind Control is Everywhere! In today’s always on, social media hungry, digitally driven world, we are faced with more information from more sources than ever before. In fact, according to a recent study, the average person across their lifespan will spend almost 7 years engaging with social media. Our “news feeds” are full of information designed to keep us plugged in and to influence the way we think. We are bombarded daily with everything from kitten videos to political statements to news from around the world. What we don’t necessarily realise is, with continuous exposure comes continuous influence and all of these sources of input have both conscious and unconscious effects on our minds. With targeted advertisements, a steady stream of fake news, and a new breed of “Con- trepreneurs” all looking to capture our attention and influence our thinking, the question is, who or what is actually controlling our minds? In this talk, Bret will examine some of the factors at play in our modern world and uncover many of the ways in which these factors tend to influence our thoughts and actions. He will explain some of the key principles behind what he calls the “Incremental Mindshift” and discuss new strategies to enable each of us to take charge of our thoughts and emotions, and in fact help us guard against mind control! Mind Control is Everywhere! In today’s always on, social media hungry, digitally driven world, we are faced with more information from more sources than ever before. In fact, according to a recent study, the average person across their lifespan will spend almost 7 years engaging with social media. Our “news feeds” are full of information designed to keep us plugged in and to influence the way we think. We are bombarded daily with everything from kitten videos to political statements to news from around the world. What we don’t necessarily realise is, with continuous exposure comes continuous influence and all of these sources of input have both conscious and unconscious effects on our minds. In this talk, Bret will explain some of the key principles behind what he calls the “Incremental Mindshift” and discuss new strategies to enable each of us to take charge of our thoughts and emotions, and in fact help us guard against mind control! This talk was given at a TEDx event using the TED conference format but independently organized by a local community
