David Williams is a President and Representative Director at Global Digital MOJO and Adjunct Professor at the School of Design of Hong Kong Polytechnic University. He holds a PhD in Cognitive Psychology and has 20 years of experience in commercial digital experience innovation. Following senior UX positions with Motorola, Nuance and Razorfish, in 2006 he co-founded Asentio Design, which is China\'s first research-to-design digital product and service design studio. Driven by incessant curiosity and a multidisciplinary vision, he speaks 5 languages and has lived or worked in over 20 countries. David also has teaching and commercial relationships with 10 universities around Asia and Europe. This expert also works with Education-related NGOs and Social Businesses to deliver social change through creativity. His specialties include Asian Markets (India, China, Korea, Japan, Taiwan, Vietnam), Digital Transformation, Experiential Retail, Digital Marketing, Interactive Installations, Mobile UX design, Mobile Service Strategy, Interaction design, Innovation Process, Social Business, Education. He is an alumnus of Imperial College, London and Loughborough University. Read Less