The expert is the Founder of CommsCredible and former senior management professional at Policybazaar.com Group of Companies. He carries more than 14 years of experience in journalism, sports, development sector and marketing communications. While relationships are important in external and internal communications, he believes that content is the driver for rich communication that makes one stand-out in the crowd. With this belief, he has set up and scaled the corporate communications department at PolicyBazaar.com Group in the past four years. He has played a pivotal role in building the brand from the ground up for the group entity, PaisaBazaar.com when it started in five years ago. He happens to be the youngest recipient of the industry-acclaimed Fulcrum Award three years ago for his PR efforts in growing the brand's reach and driving the strategic intent in-house for group companies.