The expert is a senior merchandising professional at Arvind Fashion Brands and has 22 years rich experience in various key fields of Apparel, Retail and Brand Management. His key focus areas include Profit oriented management of growth for International Fashion Brand, Lifestyle Retail and Value Businesses, with Entrepreneurial spirit and Customer focus. His key focus areas include Lifestyle Retail and Value Businesses, with Entrepreneurial spirit and Customer focus, Sales, Merchandising, Sourcing, Buying, Range Architecture, Pricing, Offer Management. He also specializes in Product Lifecycle Management, Inventory Management, Retail Analytics and Store Design Business Development, Modelling and Strategy for Start-ups, Roll Outs and Scale-ups, Expertise in Fashion Merchandise (Men, Ladies and Kids), launching and re-energizing private brands. The expert has a sound understanding of Indian customers buying patterns and their regional preferences and has the ability to work in cross-functional environment of a matrix organization involving sales, marketing, operations, customer support and supply chain teams and driving Change and Innovation, Business Strategy. He has been a part of the apparel and retail industry for more than 14 years and holds a post-graduation diploma from NIFT (New Delhi). Read Less