I am an Award-winning International Lifestyle, Travel, Fashion & Experience Journalist and Influencer, Author, and Media Entrepreneur. With 30 years of media experience with some of the best media organisations in India, my professional skills include Public Relations, Communications & Content, Branding, Marketing, Publishing, Consulting, Radio & Entertainment.

I am the Editor-in-Chief of EthelDaCosta and Founder of Think Geek Media – An award-winning Lifestyle Media Content, Concepts, and Communications company based in India.

Published Author of two books – Eve’s Revenge: Stories of Nemesis (2008), The Stiletto Foodie – A Blog Binge in Malaysia (2021). Born and raised in Kuwait and currently based out of India and Kuala Lumpur, Malaysia.

I drive and lead from the front as a Media, Communications and Marketing Professional, Lifestyle & Travel Influencer and Media Entrepreneur using my skills, talent, experience, enthusiasm and ambition to create content, ideas, opportunities, collaborations, and revenue benchmarks for brands I work with.

Work in close collaboration as LIFESTYLE TRAVEL INFLUENCER with MALAYSIA TOURISM since November 2019, to promote travel products and destinations available for international travellers in Malaysia.

Work in close collaboration as EXTERNAL JURY MEMBER for India’s government-owned apex fashion institute – NATIONAL INSTITUTE OF FASHION TECHNOLOGY (NIFT) India, since 2017.

Media Consultant for WEBER SHANDWICK (India), VIACOM (Supersonic), KAIZZEN COMMUNICATIONS, MISS INDIA PAGENT, FDCI FASHION WEEK (Content), SOCIAL ACCESS COMMUNICATIONS, POINTS FOR PEOPLE (Tata Trusts affiliate). 

* Think Geek Media Founder, January 2015 onwards  - An award winning Media & Lifestyle Content and Communications company for Fashion, Lifestyle, Luxury, Television, Media & PR, Celebrity, Brand Management, based in Mumbai and Goa, India (operates in UAE).

Nominated for IndiBlogger Award 2017. Launched Empower #Inform #Inspire #Influence - A Women Empowerment platform 2018 Launched The Ethel Da Costa Channel (Youtube) 2018

• Radio Mirchi 98.3FM Entertainment Network (India) Ltd, Goa Station Director & Programming Head, April 2008 – January 2015

• Entertainment Society of Goa, Govt of Goa, International Film Festival of India (IFFI) Head of Media, PR, Editor Festival Magazines, 2005-2008.

• Tarun Bharat Publications Pvt Ltd - 2004-2005 Editor, Groove -- English Lifestyle edition for the Marathi daily, Goa

• Femina – The Times Group – 2000-2004 Regional Copy Features Editor, Goa Editor, Goa Plus The Times Group Friday Weekly Fashion, Lifestyle, Local beat supplement

• OHerald Publications Pvt Ltd, Goa, 1993-2000 Reporter promoted to Magazine Editor. Launched Insight, YOU, Sunday Herald, VIBE Columnist `Heart to Heart’ for Herald by Ethel Da Costa 1993-2010

AWARDS:

• Global Indian Award 2021 and 99 Indian Women Achievers by Indian Achievers Club (IAC),Mumbai

* Nominated for TIMES SHE UnLTD Entrepreneur Awards 2020 in the category of Travel & Experience #TheTravellingPinkCrocs

• Nominated for Women in Corporate Awards 2019, by Women’s Web, Bangalore

• Goa State Best Brands 2018 Women Achiever Awards 2018 for Media, PR, Lifestyle by World CSR Day, Mumbai, August 2018

• Media Recognition for valuable contribution towards Women Empowerment by Goa Chamber of Commerce & Industry (GCCI), Women’s Wing, International Women’s Day, March 2018

• The Goa Brand Leadership Awards 2017 - Woman Achiever Award by Devang School of Business and World CSR Day, August 2017

• Nominated #FundYourOwnWorth Advantage Woman, national campaign by ICICI Bank, August 2017

• Goa Women Of The Decade Achievers Award 2015 by All Ladies League (ALL) Women Economic Forum: Media Icon for distinction in up-scaling Media & Entertainment through eclectic creative connections, May 2015

• Jaycees Creed Award, JCI India, Goa, `Brotherhood of Man Transcends Sovereignty of Nation’ for exemplary contribution to society through media, June 2013

• The Pillar of Hindustani Society Award, 2010-11 by Trans-Asian Chamber of Commerce & Industry (TACCI) Mumbai, for dedicated contribution in the field of `Media, Radio, Entertainment,’ February 2011

• Top 4 Finalist Radio Mirchi `Flame Thrower of the Month’ Non-Revenue Category, April 2008