Jia Lih is a credentialed ICF MCC coach known for her authentic, professional, and intellectually stimulating approach. With nearly 40 years of experience as a business and corporate leader at PETRONAS, she empowers leaders to thrive in today’s VUCA world. Using structured Goal Plans and advanced coaching tools, she guides clients to break free from traditional leadership models, fostering disruptive thinking and innovation. Jia Lih partners with clients to develop resilience, courage, and adaptability for both business and personal growth. Deeply committed to the coaching profession, she currently serves as President of the Malaysian Association of Certified Coaches (MACC).