Business-oriented Marketing professional with an International MBA degree & over 17 years of extensive experience in FMCG, Retail, and Media broadcasting.

Expertise across varied consumer product categories from ice creams, frozen foods, cooking oil, snack food to Retail to media broadcasting, across leading MNCs like Cargill and United Biscuits, including critical leadership roles.

Worked at both established & start-up brands & proved a turnaround specialist in more roles than one. Created exponential growth trajectory on a series of brands across youth & kids space, on the back of some defining marketing campaigns involving celebrities, aggressive new product launches, innovative communication approaches, etc.

Was a core member of the start-up team for two successful Brands in the Indian FMCG market – McVitie’s biscuits and Creambell ice creams.