Professor Dame Wendy Hall is a leading computer scientist and an internationally recognised authority in web science, artificial intelligence and data science. She is Regius Professor of Computer Science at the University of Southampton, Associate Vice-President for International Engagement and Director of the Web Science Institute. Her work has contributed to the development of web science and the understanding of how digital systems interact with society. Dame Wendy co-chaired the UK Government’s AI Review in 2017 and was appointed to the United Nations’ High-Level Advisory Body on Artificial Intelligence in 2023. She has held several prominent leadership roles, including President of the Association for Computing Machinery. Her perspective would offer bpha’s managers a strategic understanding of how data and emerging technologies are shaping organisations, alongside the broader considerations involved in their responsible adoption and use.