Steven McGinnes is a dynamic leader and strategist with over two decades of experience across executive coaching, brand architecture, and customer insights. He has a proven track record of success in transforming multi-million-dollar businesses, coaching teams, and developing innovative market strategies. Currently the Strategy & Provocation Lead at Aire Global, he also spearheads HummingBird Group, Vanguard Men’s Group, and Fighting Giants, leveraging first-hand C-suite insights to foster growth and innovation.

His career spans roles such as APAC Vice President at SGK and CEO at AKA Brand/Design, where he delivered business turnarounds, expanded revenue, and enhanced profitability. A seasoned public speaker, certified business consultant, and published author, Steven’s approach combines pragmatism and creativity. He holds a degree in Anthropology and Communications from Goldsmiths College, London, and is fluent in English.

In his personal endeavors, Steven is passionate about creating positive impact through writing, coaching, and thought leadership.