Archana Karkera has been in the field of Digital Marketing since 2008. She has worked with companies like Justdial leading a team to work on the local search engine website's visibility improvement on Google. With major expertise in Search Engine Optimization, she has worked as an independent consultant for various businesses and as a trainer for newbies who want to enter the world of Digital Marketing and SEO. 

After completing her education with Masters in Information Technology in 2008, she immediately entered Digital Marketing, when the term didn't even coin in. She started with Google Adwords and Paid Marketing and entered Search Engine Opimization after an year. Since then, SEO has never left her mind . In the 12 years of working in the field, she has dealt with various niches, including ecommerce, industrial services, local search engine, travel, education, virtual reality. 

In an effort to make a good work life balance, Archana has quit the growing full-time employment career and got into freelancing and independent consultancy with the expertise she had gained over the years. It indeed helped her as she could make the right balance without leaving the dream she had seen while pursuing her education.