Guan Tay is the Founder and Global Chief Creative Officer at TGH Collective, an independent boutique agency. He is the Creative Change Catalyst of the APAC Global Advisory. He has helped Shell, Johnson and Johnson, Abbott, P&G, HSBC, Unilever, and other global brands improve market share and solve business challenges. He operates well within this complexity, always matching flawless execution with inspiring creative ideas, while staying true to the DNA of the brand. Guan is a true collaborator and a profound alchemist of creative success in a team working in the most creative agency worldwide networks, like JWT and Leo Burnett. His role continues to evolve in delivering insightful creativity that builds on digital and innovative engagement to increasing brand preference. He has been fortunate enough to be recognized in Cannes Lions as a Jury President, D&AD Foreman, One Show Judge, TEDx Keynote speaker, creative innovator, and a tank mechanic. Guan devotes the same passion that goes into his work by mentoring young talents. He is an alumnus of Berlin School of Creative Leadership.