Sean Chiu is currently the Head of Product & Design at CP Axtra Public Company Limited. Previously, he led Lazada bringing the Alibaba e-commerce design experience to South East Asia market and conducting various user researches on globalocalization design with cross-border projects to adapt the culture. Before he was appointed to this role, he has been contributing his expertise in user research, service design, creative design, product design and leading many product design projects in different business units inside Alibaba Group. Before Lazada, he was the Product Design Director of Alibaba Music and Live entertainment group. His team won 2018 Good Design Award for content design. Before joining Alibaba, he was the usability design lead in Acer Inc. conducting design thinking to innovate the next generation product and running design engineering. His unique working philosophy and design practice approach has always brought his design teams stronger voices and more influence in organizations.