Barry Murphy Barry was John’s client I recently invited John to share his expertise on Customer Success at our Forter APAC Customer Success team face to face meeting. John delivered an exceptionally engaging and informative session that garnered high praise from our CS team members. His insights into the “what make a great CSM”, emphasizing the crucial competencies and behaviors for a highly proficient CSM struck a chord. John also shared the Top Principles of Customer Success at Sitecore which were enlightening and thought provoking. John adeptly highlighted that customer success hinges on not only delivering exceptional customer experiences but also on ensuring intended customer outcomes. His outlining of Sitecore's business approach, particularly regarding customer segmentation, provided valuable insights. Our CSM team found immense value in his presentation. I unequivocally endorse John as a thought leader and pivotal contributor in the dynamic realm of Customer Success.