Mubin is a skilled Media professional with more than 3 decades of experience in Advertising & Media Management and Research. He has expertise in Communication Planning, Data-led Consumer Insights, Media Research & Analysis and Media Buying & Selling.

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He has proven experience in creating start-ups from scratch, growing existing business lines while maintaining profitability, and deliver effectively within deadlines.

He possesses excellent research, analytical, statistical, and data management skills; exceptional ability to derive insights from large data; strong knowledge of P&L and fiscal controls with abilities to introduce and implement processes and innovative techniques aimed at generating incremental business and higher profits.