Sabine Benoit is Professor of Marketing (Practice) and Associate Dean (Impact) at Singapore Management University. Her work focuses on AI, marketing, retail technology, digital transformation and consumer behavior, with research exploring how AI and emerging technologies are reshaping customer and employee experiences, retail operations and marketing. She has also researched technology-infused retailing, autonomous stores and the use of AI to enhance customer experiences, making her a relevant speaker for discussions about AI in marketing and the future of retail.