Shobha Prasad is an award-winning research and insights professional, widely recognized for her contributions to both Indian and international forums. As Founder Director of Drshti Strategic Research Services, she has presented extensively at ESOMAR conferences, where four of her papers have earned accolades for Best Paper or Best Presented Paper, including the prestigious Peter Cooper Award for Qualitative Excellence. Known for her sharp intellect and engaging delivery, Shobha is also a sought-after speaker in the global insights community. Beyond research, she leads a parallel life as a cartoonist, drawing inspiration from everyday moments and the rich material her professional world provides. Her humorous take on corporate and consumer life is captured in her book Funny Business – Consumers, Corporates and Other Cartoons. Shobha’s unique blend of analytical rigor and creative expression makes her a distinctive voice in both the research industry and the world of cartooning.