Shobha Prasad is an award-winning research & insights professional and speaker in Indian and international forums. She is founder Director at Drshti Strategic Research Services, and has presented multiple times at ESOMAR conferences, of which 4 of her papers have been judged Best Paper / Best Presented Paper, including the Peter Cooper Award for Qualitative Excellence.

In order to keep her sanity intact she has a parallel life as a cartoonist where she cartoons on all topics that tickle her fancy- including work on which, as you may imagine, she gets rich fodder from her day job.

She is the author of Funny Business- Consumers, Corporates and Other Cartoons.