Sujata Ajgaonkar Samant is an award-winning consumer strategy, marketing, and insights leader with over 17 years of experience driving business growth across media, entertainment, and BFSI. Currently serving as Head of Marketing, Programming Strategy and Insights at Colors Marathi, JioStar, she specialises in consumer psychology, brand strategy, audience engagement, and data-driven marketing.

An alumna of MICA with an IT engineering background, Sujata combines analytical thinking with strategic execution to deliver measurable business outcomes. Her achievements include leading the launch of Bigg Boss Marathi Season 5, driving threefold channel growth, and engineering a 40% primetime comeback for Zee TV. She also brings international experience from Lagos, Nigeria, where she led client servicing for corporate sales.

Recognised as a Mumbai Woman Leader and an ITV Wonder Woman, Sujata shares insights on consumer behaviour, marketing innovation, entertainment strategy, campaign leadership, and business growth.