I have 10 years of experience in driving acquisitions and marketing strategy in the digital domain. I am a self-starter with strong business & marketing acumen, leadership & collaboration skills and ability to drive and mentor teams.
 
I love problem solving through digital interventions. Therefore, my approach has never been limited to just marketing but focussed on end-to-end process re-engineering, thereby, giving me an overall exposure to digital transformation projects.
 
In my current role, I am setting up the Marketing Function at 5paisa Capital Ltd. Previously, I was instrumental in setting up the digital marketing practice at IIFL Group. These two roles have not only shaped me as a true marketeer but also as a good mentor to large team.

During my time with ICICI Bank, I successfully conceptualised and implemented Channel on-boarding strategy for ICICI Bank Pockets wallet, Internet Banking and mobile banking app, iMobile.