Priyaranjan is a business leader, sales strategist, and entrepreneur with over 18 years of experience across FMCG, retail, fintech, e-commerce, and private equity. He specialises in sales execution, go-to-market strategy, distribution expansion, and business transformation, with a strong track record of scaling brands in highly competitive and underserved markets. As the founder of Ground Up Consulting, he helps consumer, D2C, and retail brands drive growth through sharper GTM execution, stronger sales capability, cost optimisation, and high-impact team management. His leadership journey spans organisations such as Nivea, Mars, United Breweries, Snapdeal, Airtel Payments Bank, PayNearby, and Ananta Capital, where he built hyper-local distribution models and consumer-centric growth strategies. Alongside his corporate leadership, Priyaranjan is also a national-level qualified 10m Air Pistol shooter, reflecting his discipline and performance mindset. He is known for combining strategic thinking with on-ground sales excellence to deliver scalable, sustainable business results.