An engineer by education and a salesman by choice, Priyaranjan has consciously tried to build a multi-sector, multi-geography, multi-culture fungible work profile. He started his career with selling Aluminum Roofing Sheets & been associated with diverse product categories like OTC Medicines, Alcoholic Beverages, Chocolates, Personal Care, Apparel, E. Commerce and Private Equity across India in Bluechip MNC’s as well as startups starting from Aditya Birla Group, Ranbaxy Consumer Healthcare, United Breweries, Mars Chocolates, Nivea India, Iconic Fashion, Snapdeal and Ananta Capital. After 18 Years+ of diverse experience & having led large teams as well small teams he understands the nuances of India. He was awarded the 'Most Inspiring CXO 2020 in Beauty & Fashion Industry in India by CXO Outlook. He talks about  disruptions in the market driven by all the consumers and their demands and shares experiences from his portfolio to share the benefits of growth mindset in embracing new challenges.